EPISODE · Feb 14, 2026
Why Your Feed Needs a "Trailer" (The 60-Second Pitch)
The "Blind Date" Problem:Why new listeners are hesitant to commit time to a show they don't know.The Trailer as a "Free Sample" that lowers the barrier to entry.The 3 Core Questions:A successful trailer must answer:Who are you? (Authority/Credibility)Who is this for? (Target Audience Identification)What is the promise? (The Value Proposition)Duration Rules:Why your trailer should be under 2 minutes (ideally 60 seconds).Marketing Utility:Why you should pin your trailer to the top of your feed.Using the trailer as your primary shareable asset on Instagram Stories, TikTok, and Twitter (instead of random clips).Action Step: Script and record "Episode 0" today.Mark at onpodium.com
What this episode covers
The "Blind Date" Problem:Why new listeners are hesitant to commit time to a show they don't know.The Trailer as a "Free Sample" that lowers the barrier to entry.The 3 Core Questions:A successful trailer must answer:Who are you? (Authority/Credibility)Who is this for? (Target Audience Identification)What is the promise? (The Value Proposition)Duration Rules:Why your trailer should be under 2 minutes (ideally 60 seconds).Marketing Utility:Why you should pin your trailer to the top of your feed.Using the trailer as your primary shareable asset on Instagram Stories, TikTok, and Twitter (instead of random clips).Action Step: Script and record "Episode 0" today.Mark at onpodium.com
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Why Your Feed Needs a "Trailer" (The 60-Second Pitch)
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