Why Your Happiest Customers Are Your Best Growth Channel

Executive Edgecast with Margaret Bouse explores how leaders can use customer marketing to drive sustainable growth by strengthening relationships with the clients they already have. In this episode, Margaret sits down with customer marketing strategist Jackie Bouse to break down what customer marketing really is, why it’s often misunderstood, and how it can turn satisfied customers into powerful growth engines.Drawing on her experience building and managing customer marketing programs, Jackie explains how businesses can leverage retention, advocacy, and long-term relationships to fuel growth. Together, Margaret and Jackie explore how small to mid-sized businesses and nonprofits can apply these strategies effectively—even without large marketing teams or budgets.🎯 In this episode, you’ll learn:What “Customer Marketing” really is — and why it’s powerfulHow to build trust-based relationships that foster renewals, referrals, and upsalesBest practices for case studies, customer advisory boards (CABs), and onboarding experiencesHow to ethically use customer logos, testimonials, and stories in marketingWhy “meeting customers where they are” builds loyalty and communityHow AI and automation will reshape authentic customer engagement💡 Key takeaway:Customer Marketing is about relationships — listening, learning, and co-creating value. For businesses ready to scale sustainably, it’s not just a retention tool — it’s a differentiator.📎 Additional ResourcesCreating a Customer Advisory Board: https://customeradvisoryboard.org/Playbook for CAB success: https://www.customermarketingalliance.com/fine-tuning-your-b2b-customer-advisory-boards-for-maximum-success/Creating a Customer Community: https://influitive.com/blog/customer-community/ What customer marketing strategies have worked best in your business? Do you run a CAB or customer community? We’d love to hear your experiences.Your Host:👉 Margaret “Marg” Bouse ➜ https://www.linkedin.com/in/margaretbouse/Guest Speaker:👉 Jackie Bouse ➜ https://www.linkedin.com/in/jackiebouse/Podcast Producer and Director:👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh📣 Please Subscribe and Share!💥 Enjoying Executive Edgecast?Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, expert insights and strategy to grow your business.🤝 Want to be a guest on the podcast? Visit us at https://executiveedgecast.com/ to submit an application!🎙️  Buzzsprout ➜ https://executiveedgecast.buzzsprout.com🎥 YouTube ➜ https://www.youtube.com/@ExecutiveEdgecast🧠 Sopra Solutions LLC ➜ www.soprasolutions.com 👉 Follow us on LinkedIn ➜ https://www.linkedin.com/company/sopra-solutions