Why Your Interior Design Website Isn't Generating Clients (And How to Fix It) | Daniela Furtado

Season 2 Episode 4: You're Working Too Hard: Interior Designers Need to Rethink ProcurementIn this conversation with digital marketing strategist Daniela Furtado, we explore why many talented designers struggle to attract clients online despite having beautiful work.Daniela, founder of Findable Digital Marketing, specializes in helping interior designers transform their online presence to generate consistent, high-quality leads. After working with both the cannabis industry and design firms, she's focused on the unique challenges designers face in an increasingly digital marketplace.In this episode, you'll discover:The dramatic shift in how clients find designers (hint: Google searches for "interior designer near me" have been climbing steadily since 2016)Why beautiful Instagram feeds often fail to generate actual client inquiriesThe fundamental difference between using social media for branding versus lead generationHow to transform your portfolio into compelling case studies that sell your expertiseWhy specialization beats being a generalist (even when it feels scary to narrow your focus)The surprising benefits of targeting a specific neighborhood in your marketingWhen to invest in marketing help and when to DIYDaniela's new 30-day program that helps designers build a marketing foundationHow her clients are measuring ROI on their marketing investmentsWhether you're struggling with inconsistent client flow or looking to accelerate growth, this conversation provides a practical roadmap for thriving in today's digital landscape.Connect with Daniela: Website: 30 Day Program12 Month Program Instagram: @findabledigitalmarketing