Why Your LinkedIn Posts Are Dying - and What Nobody’s Telling You About the Algorithm Shift

If your LinkedIn impressions have tanked lately, you're not imagining it. Everyone’s feeling it — and most are reacting the wrong way. In this unfiltered episode, Dean and Bogomil go all-in on the real reason your posts aren’t performing — and it’s not just “the algorithm.” They unpack why obsessing over reach is a distraction, and why the typical advice (post more content, chase virality, buy yet another content course) is getting you nowhere. Expect zero fluff and a few spicy opinions as they break down: Why most “LinkedIn gurus” quietly rely on ads, DMs, and engagement pods — while selling you the opposite. How the algorithm is actually rewarding people who stop chasing metrics and start building proper relationships. The surprisingly effective strategy for getting more impressions without posting more. The death of content-for-content’s-sake and the rise of what Dean calls “strategic selfishness.” Why commenting is now your secret weapon — but only if you stop doing it badly. This isn’t about engagement hacks or dopamine hits from likes. It’s about using LinkedIn like a grown-up: with intention, with leverage, and with a strategy that works even when your reach tanks. Whether you’ve been wondering why your thoughtful post got 500 views instead of 50,000 — or you’ve been quietly questioning the whole "just post daily" thing — this episode is your reset button. Listen now to rethink how you use LinkedIn and walk away with something most people don’t have: a real plan.