EPISODE · May 27, 2026 · 9 MIN
Why Your Marketing Automation Data Is Rotting in the CRM
from Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys · host Fexingo
Episode 13 of Marketing Automation with Fexingo dives into a hidden revenue killer: dirty data in your CRM. Lucas and Luna break down why HubSpot and Marketo campaigns fail not because of bad strategy, but because of stale, incomplete, or duplicate contact records. They walk through a real example: a B2B SaaS company that saw a 23% drop in email deliverability after neglecting data hygiene for six months. They explain the two main culprits — form decay and siloed updates — and share the specific field-verification workflow that fixed the problem. If your automated journeys feel like they're getting quieter every quarter, the problem might not be your copy. It might be the data itself. #MarketingAutomation #DataHygiene #CRM #HubSpot #Marketo #EmailDeliverability #B2BMarketing #LeadScoring #Salesforce #DataQuality #Marketing #Business #FexingoBusiness #BusinessPodcast #Automation #Martech #CustomerJourney #FormDecay Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
Episode 13 of Marketing Automation with Fexingo dives into a hidden revenue killer: dirty data in your CRM. Lucas and Luna break down why HubSpot and Marketo campaigns fail not because of bad strategy, but because of stale, incomplete, or duplicate contact records. They walk through a real example: a B2B SaaS company that saw a 23% drop in email deliverability after neglecting data hygiene for six months. They explain the two main culprits — form decay and siloed updates — and share the specific field-verification workflow that fixed the problem. If your automated journeys feel like they're getting quieter every quarter, the problem might not be your copy. It might be the data itself. #MarketingAutomation #DataHygiene #CRM #HubSpot #Marketo #EmailDeliverability #B2BMarketing #LeadScoring #Salesforce #DataQuality #Marketing #Business #FexingoBusiness #BusinessPodcast #Automation #Martech #CustomerJourney #FormDecay Keep every episode free: buymeacoffee.com/fexingo
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Why Your Marketing Automation Data Is Rotting in the CRM
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