WHY YOUR MARKETING ISN’T WORKING: Money, Messaging & Self-Trust with Crystal Oakes

In this powerfully strategic episode of Too Big To Fit, I’m joined by Crystal Oakes, founder of Oakes Creative House, to break down the real reason most businesses think “marketing doesn’t work.”It’s not the ads. It’s not the algorithm. And it’s definitely not that “people just don’t like you.”We dive into:Why marketing failures are feedback, not personal failuresThe 5–15% revenue rule for marketing budgetsWhy a website is NOT optional (and where that myth came from)Scarcity mindset vs. strategic positioningHow self-trust impacts business growthThe opportunity cost of doing everything yourselfWhen to invest in marketing and thinking long-term ROIWe also talk about money psychology, entrepreneurial resilience, and why you cannot attach your identity to every business outcome.If you’ve ever felt like you’re “bad at marketing,” scared to invest, or unsure what your next move should be, this episode will shift how you think about growth.This is business strategy, confidence, and honest founder-to-founder conversation. Follow Crystal at @oakescreativehouse on all platformsJoin her FREE marketing masterclass: ttp://oakescreativehouse.com/marketing-framework/