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Why Your PT Marketing Isn’t Working (And What to Fix)

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Summary

In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You’ll learn how to craft messaging that resonates with the right person (hint: it’s often not the patient), why demographics don’t work in isolation, and what to do when your clinic’s “reach” isn’t converting to results.Topics Covered:* Why visibility ≠ success* The danger of targeting “everyone”* How to develop clear psychographic profiles* Creating emotionally relevant content in healthcare* Examples of content that converts (and doesn’t)Guest: Andrea Tager???? LinkedIn: https://www.linkedin.com/in/andreatager/Sponsor Shoutouts:* ????️ Brooks IHL – Ready to level up clinically? World-class residencies, fellowships, and CE. ???? brooksihl.org (https://www.brooksihl.org)* ????️ Empower EMR – Built by PTs, for PTs. Faster notes. Better flow. ???? empoweremr.com (https://www.empoweremr.com)* ????️ US Physical Therapy (USPH) – Build your future in PT with mentorship and growth tracks. ???? usph.com (https://www.usph.com)PSA:Support kids through Go Baby Go and their ride-on mobility projects → Learn More (https://www.udel.edu/gobabygo)

First published

12/22/2025

Genres

health fitness medicine science life

Duration

63 minutes

Parent Podcast

PT Pintcast - Physical Therapy

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Episode Description

In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You’ll learn how to craft messaging that resonates with the right person (hint: it’s often not the patient), why demographics don’t work in isolation, and what to do when your clinic’s “reach” isn’t converting to results.

Topics Covered:

  • Why visibility ≠ success
  • The danger of targeting “everyone”
  • How to develop clear psychographic profiles
  • Creating emotionally relevant content in healthcare
  • Examples of content that converts (and doesn’t)

Guest: Andrea Tager

???? LinkedIn: https://www.linkedin.com/in/andreatager/

Sponsor Shoutouts:

  • ????️ Brooks IHL – Ready to level up clinically? World-class residencies, fellowships, and CE. ???? brooksihl.org
  • ????️ Empower EMR – Built by PTs, for PTs. Faster notes. Better flow. ???? empoweremr.com
  • ????️ US Physical Therapy (USPH) – Build your future in PT with mentorship and growth tracks. ???? usph.com

PSA:

Support kids through Go Baby Go and their ride-on mobility projects → Learn More

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