63: Why Your Skool Ads Aren't Working (And What to Do Instead)

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Stacy Covitz explains why running Facebook ads directly to a Skool community page often fails: cold audiences click an ad and immediately face account creation, creating too much friction before they know or trust the community. She notes ads can work better for free communities because the commitment is low, but sending cold traffic to a paid tier is especially difficult because it asks strangers to create an account and provide a credit card. Covitz recommends warming prospects first through brand awareness by running ads to a free community, delivering value, and then inviting engaged members to upgrade to the paid tier as a natural next step. She previews a future episode on ads that work for warm audiences and references Evelyn Weiss as a technical Skool ads resource.00:00 Welcome and Series Focus00:34 Why Ads to School Fail01:22 Friction Kills Conversions02:24 Free vs Paid Communities03:38 Warm Up Funnel Strategy04:33 Bucket Method Recap05:02 Next Steps and ResourcesJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!