Why Your Social Media Isn't Working (And It's Not What You Think)

Send us Fan MailIf you've ever looked at your social media and thought "I'm posting, I'm showing up, so why is nothing happening?" this episode is for you.Philippa digs into the pattern she sees again and again when working with chiropractors on their visibility. The shared posts. The coffee cups. The Canva graphics. All of it technically counts as posting. None of it is actually working the way you want to. And there's a very specific reason why.The good news? Social media isn't broken. You just might need to shift the way you show up.This episode covers what practitioners are actually doing wrong, why safe content is keeping them invisible, and what patients/future practice members are genuinely looking for when they scroll past your profile. Spoiler: it's not a well-designed graphic.There's also a Spice Girls moment. You've been warned. 🩷About Philippa:Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.Come and find your people:🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.💌 Join the email list 'The Memo' - short, bite sized updates.  New episodes, tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email ...