Why Your Target Market Isn’t Actually Targeted | FOCB Feat. Dawn Gayge

Most business owners think they know their target market.Until someone asks them to actually define it.In this episode of From Overlooked to Consistently Booked, Meaghan Chitwood sits down with Dawn Gayge of Tracer Strategy Marketing to talk about one of the biggest mistakes business owners make:Trying to market to everyone.Because the truth is, when your message is too broad…it stops connecting with anyone.In this conversation, Dawn walks through:why “everyone” is not a target markethow to identify your best-fit clientswhy your ideal customer is usually already hiding in your existing businesshow customer experience changes based on who you’re trying to attractand how to finally create messaging that actually feels personalOne of the biggest takeaways:People love buying when they feel like something was made specifically for them.That’s when marketing stops feeling like selling.This episode is full of practical examples, including:floristsroofing companiesStarbucksluxury brandingand real-world ways to figure out who your “perfect person” actually is.If you’ve ever struggled to answer:“Who exactly are you trying to attract?”This episode is for you.Watch now and start building messaging people actually connect with.Want to grow your business through referrals and relationships?Visit a BNI chapter near you:https://northern.bnialabama.com/en-US/index