Why Your Workshops Aren’t Selling (And How to Fix It) | #ADAW Ep. 10

from Another Day, Another Workshop ! · host Mehdi En-Naizi

Struggling to sell your workshops? Learn 5 sales mistakes that kill facilitation businesses and the tactics to fix them so you can book more clients and build a sustainable facilitation career.You’ll discover how to:✅ Make workshops easy to understand (and relevant to client problems)✅ Shift the conversation from your offer to their needs✅ Use niching and packaging to stand out✅ Keep your sales pipeline full year-round✅ Turn one-off clients into long-term partnersWhether you’re new to facilitation or already experienced, mastering sales is the key to getting better clients, better projects, and more consistent income.💡 If you liked this episode: • Subscribe for more facilitation & workshop design strategies • Share this with a fellow facilitator who struggles with sales📩 Want to design and run better workshops?Join Mehdi’s free newsletter for weekly facilitation tips, workshop design tools, and real-life strategies to help you run sessions that deliver results and get booked to do more of them: https://facilitatorscorner.substack.com/Or connect with Mehdi on LinkedIn for daily ideas: https://www.linkedin.com/in/mehdi-en-naizi-75b533116/Timestamps:00:00 Why selling workshops is so tricky02:19 The first challenge: explaining what a workshop is04:37 Mistake #1: Nobody cares about workshops except you09:22 Mistake #2: Not niching or packaging your workshops14:07 Mistake #3: Relying on social media for instant sales16:33 Mistake #4: Only selling when you have no projects21:18 Mistake #5: Not leveraging networking & after-workshop moments28:26 Action steps & wrap-up

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