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Why You’re Overpaying to Get Underpaid in PT

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Summary

Are you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table.???? What You'll Learn:* Why traditional reimbursement is broken — and what to do instead* How to use social media and media monetization to scale beyond the table* The mindset shift from practitioner to content-powered business owner* Real talk about fair pay, "quality care," and licensing fears* Why some PTs still push back against innovation????️ This episode is fire for:* Cash-based PTs* Creators in healthcare* Anyone tired of billing gymnastics* Clinicians wanting to scale without burning out???? TIMESTAMPS: 00:00 – Intro + stepping over dollars 03:15 – The $250 mistake PTs keep making 06:40 – Slap in the face pricing: Why discounts kill value 09:02 – Who’s your dream patient (tail-wag test)? 13:22 – Peace Corps guilt + the fallacy of fairness 16:30 – Why insurance doesn’t care if you save costs 19:11 – Monetizing visits through media 23:00 – The “Free PT” Model 25:45 – Is it unethical to go all-in on content? 28:30 – The Mr. Beast effect in healthcare 33:10 – The future of PT: Twitch, media, and real reach

First published

12/23/2025

Genres

health fitness medicine science life

Duration

62 minutes

Parent Podcast

PT Pintcast - Physical Therapy

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Episode Description

Are you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table.

???? What You'll Learn:

  • Why traditional reimbursement is broken — and what to do instead
  • How to use social media and media monetization to scale beyond the table
  • The mindset shift from practitioner to content-powered business owner
  • Real talk about fair pay, "quality care," and licensing fears
  • Why some PTs still push back against innovation

????️ This episode is fire for:

  • Cash-based PTs
  • Creators in healthcare
  • Anyone tired of billing gymnastics
  • Clinicians wanting to scale without burning out

???? TIMESTAMPS: 00:00 – Intro + stepping over dollars 03:15 – The $250 mistake PTs keep making 06:40 – Slap in the face pricing: Why discounts kill value 09:02 – Who’s your dream patient (tail-wag test)? 13:22 – Peace Corps guilt + the fallacy of fairness 16:30 – Why insurance doesn’t care if you save costs 19:11 – Monetizing visits through media 23:00 – The “Free PT” Model 25:45 – Is it unethical to go all-in on content? 28:30 – The Mr. Beast effect in healthcare 33:10 – The future of PT: Twitch, media, and real reach

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