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Wie geht Inbound Marketing in 2024? - Ein Beispiel aus der Praxis

EPISODE · Mar 28, 2024 · 32 MIN

Wie geht Inbound Marketing in 2024? - Ein Beispiel aus der Praxis

from No leads, no fun!

Takeoff CEO Martin Bredl spricht  in dieser Episode erneut mit Christoph Böhm, CMO bei yuutel über die aktuellsten Herausforderungen im Inbound Marketing: Von AI über Demand Generation bis hin zu SEO und was er tut, jetzt wo sich Google grundlegend ändert. Christoph erklärt, welche Analytics-Zahlen in Zeiten von Zero-Click und Cookieless Tracking dabei die größte Rolle spielen, und warum er von Lead-Gen immer noch nicht viel hält.In dieser Folge geht es unter anderem um:→ Lead Gen vs. Demand Gen→ "Attribution is dead" - Wie Marketing Reporting heute funktionieren kann→ Die wichtigsten Zahlen für das Inbound Marketing und Budget-Meetings→ AI Chatbots, ChatGPT und die künstliche Intelligenz im Inbound Marketing→ Wie sich SEO und Google gerade massiv verändertund einiges mehr.Jetzt das “They-Ask-You-Answer”-Buch gewinnen: Bewerten Sie unseren Podcast auf Apple oder Spotify und schicken Sie einen Screenshot der Bewertung mit Betreff “Review Podcast” an [email protected] . Mit etwas Glück landet Marcus Sheridans Buch bald in Ihrem Postkasten

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Wie geht Inbound Marketing in 2024? - Ein Beispiel aus der Praxis

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