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Willingness to pay conviction in the early days of PMF

EPISODE · Jan 17, 2024 · 22 MIN

Willingness to pay conviction in the early days of PMF

from Decision Time · host Misha Kaplun

In this episode we sit down with Will Doolittle who is building BevSuite - a vertical SaaS platform focused on the spirits industry. A great episode to check out especially for those folks in the early stages of the tech journey. A particularly noteworthy topic Will and I touch on is the role of willingness to pay in decision making - i.e. having the conviction that solving a pain translates to someone paying for it, not just using it!

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Willingness to pay conviction in the early days of PMF

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