EPISODE · Jun 19, 2025 · 30 MIN
Wine in Focus Episode 3 | The wine industry's contribution to SA
from Investec Focus Radio SA · host Investec
The wine industry contributes R56.5 billion to our economy annually, and for every one job produced on a wine farm, another 10 are created further down the value chain. In this episode CEO of SA Wine, Rico Basson and Victor dos Reis, a senior transactor in the Leverage Finance team at Investec discuss the industry’s growth prospects, how exporters can mitigate US trade tariffs and how the future of the industry relies on it moving from a bulk to a value business. 00:00: Introduction – Industry insights and global opportunities 01:10: SA Wine’s economic footprint – Beyond the glass 04:10: The multiplier effect – Careers across the wine economy 07:10: Wine tourism – Driving local growth 09:05: Expanding the experience – Attracting more tourists 10:43: The tariff threat – Challenges in the US market 14:40: Diversifying markets – Where to next? 15:43: Infrastructure matters and collaboration counts 19:27: Foreign investment – A global vote of confidence 21:40: What drives global investment in SA Wine? 23:32: Regional growth and new opportunities 24:58: Looking ahead – A 10-year vision for SA wine 26:58: A toast to progress and looking ahead Buy trophy winning wines · Investec Focus Radio SA
What this episode covers
The wine industry contributes R56.5 billion to our economy annually, and for every one job produced on a wine farm, another 10 are created further down the value chain. In this episode CEO of SA Wine, Rico Basson and Victor dos Reis, a senior transactor in the Leverage Finance team at Investec discuss the industry’s growth prospects, how exporters can mitigate US trade tariffs and how the future of the industry relies on it moving from a bulk to a value business. 00:00: Introduction – Industry insights and global opportunities 01:10: SA Wine’s economic footprint – Beyond the glass 04:10: The multiplier effect – Careers across the wine economy 07:10: Wine tourism – Driving local growth 09:05: Expanding the experience – Attracting more tourists 10:43: The tariff threat – Challenges in the US market 14:40: Diversifying markets – Where to next? 15:43: Infrastructure matters and collaboration counts 19:27: Foreign investment – A global vote of confidence 21:40: What drives global investment in SA Wine? 23:32: Regional growth and new opportunities 24:58: Looking ahead – A 10-year vision for SA wine 26:58: A toast to progress and looking ahead
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Wine in Focus Episode 3 | The wine industry's contribution to SA
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