Wine’s New Playbook for Gen Z

Wine’s making a comeback — but not the way you remember. Brands are ditching “barnyard notes” for Shark Week pairings, NASCAR boxed wine, and zoo nights where you name rodents after exes. With Gen Z skipping booze for low/no-alcohol and marijuana, wine’s got to get casual — think candy charcuterie boards and prosecco with fries. The goal? Stop wine from feeling like a chore and start making it feel like the snack you reach for after a long day. The old playbook’s out — the new one’s all sass, accessibility, and “don’t overthink it.” Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/98d7dbf9e4980b70