Winning the “Every Shelf” Strategy — with Syndigo's Simon Angove

This week, Dave speaks with Simon Angove, CEO of Syndigo.Syndigo’s acquisition of 1WorldSync marks a major shift in how brands and retailers manage product data, content, and the entire commerce experience.In this episode, Simon breaks down the strategic rationale behind the deal, the growing complexity of the digital shelf, and why “every shelf” — from in-store to AI-driven discovery — now matters more than ever.He also shares how AI is evolving from experimentation to real operational workflows, and what brands need to do today to stay competitive in an increasingly machine-driven buying environment.Connect with Simon on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It’sRapid Creative Automation PlaybookTake It’sRapid’s Creative Workflow Automation with AI surveyEmail us at [email protected] to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker