Wireless Retail Is Changing Fast — What Dealers Need to Know in 2026

The wireless industry is evolving rapidly, and dealers who understand the changes ahead will be better positioned for long-term success.In this episode of The Boon of Wireless, host Jon Horovitz sits down with Kim Laue (https://www.linkedin.com/in/kim-laue-a2519039/), President of Marceco (https://www.linkedin.com/company/marceco/), to discuss the current state of wireless retail, emerging industry trends, and what dealers should be focusing on as the market continues to shift.Kim shares insights on competition from cable providers, store economics, leasing decisions, business transfers, and why dealers should stay focused on opportunities instead of reacting to every headline.Whether you're a wireless retailer, dealer, manager, or industry professional, this conversation offers valuable perspective on where the industry is headed and how to prepare for what's next.