Women in business: what should they keep doing?

Speaking more forcefully, being more assertive (or even aggressive), over-confidence and being unrealistic about outcomes; these are just some of the ways in which women in technology are told to approach investors if they are to raise money. But is this advice fair or even accurate? Why is it harder for women in tech to raise investment money, what needs to be done to change things around, and what advice to women get which doesn’t work and is even damaging? A tech investor tells us more. Guest:Jonathan Sposato, investor, author of “Better Together: 8 ways working with women leads to extraordinary products and profits” https://amzn.to/2SFYF0KHost and producer:Nas aka Nastaran Tavakoli-FarCo-host:Jonathan FreemanCo-producers:Sam Baker and Jonathan Blackwell Relevant Links:The Gender Knot podcast and Facebook Grouphttps://www.thegenderknot.com/https://www.facebook.com/groups/182851532302085/Music: Government Funded Weed by Black Ant (used under Creative Commons)5 Pieces by Black Ant (used under Creative Commons)