World-Building 101: Create a Brand People Obsess Over

Brand storytelling isn’t just about making good content, it’s about creating a world that people want to be part of. In this episode, we break down how brands like Jacquemus or Malbon Golf are redefining marketing through world-building, social-first content, and community-driven storytelling. Plus, we explore why voyeuristic content and brands collaboration are changing the game.Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:0:00 Intro2:06 The Power of World-Building in Branding3:10 How Jacquemus Masters the Art of World-Building5:20 Why Most Brands Get Storytelling Wrong6:26 The Fashion Industry Sets the Trends for Everyone8:39 Vision Board, Content Strategy and Guidelines11:37 Content: The Glue That Holds It All Together13:06 Alright Marketers, Listen up13:40 Malbon Golf’s Winning Formula for Brand Culture17:09 Why Every Brand Needs BTS Content18:49 Why Voyeuristic Content is Taking Over Social Media24:13 The Two Sides of World-Building: Digital & Physical27:29 Brand Collaborations: The Secret Growth Hack29:52 Turning Customers into a Real-Life Community