WTH Does A Marketing Manager Do? With Robyn Saad of L’Oréal

Robyn Saad walks us through the process of creating a new makeup product, as she does at her job as a marketing manager at L’Oréal. She discusses the various types of marketing including product marketing, retail marketing, digital marketing, and marketing analytics. If you are creative, innovative, and know how to speak up for what you believe in— this is the episode for you! Robyn invents makeup for a living. As a marketing manager at L’Oreal, she spends her time deep diving into the latest beauty trends, analyzing market data, and developing strong consumer insights in order to come up with new product launch ideas for Maybelline NY. Focusing on anything from brand management to product development, digital campaigns and point of sale execution, she wears many hats but always remains creative, efficient, and resilient. Want to be featured in our next episode? Email [email protected] with your job title and a short description of what the heck you do! Looking for more career tips? Follow us on Instagram @careers_by_caroll