EPISODE · Jun 17, 2026 · 23 MIN
【消费故事会】白酒跌倒，啤酒举杯？
from 早点生活
【消费故事会】白酒跌倒，啤酒举杯？茅台五粮液都在头疼去库存，街边几块钱的啤酒凭什么悄悄涨了价？销量没涨利润却在狂飙，低迷已久的啤酒股为何突然成了香饽饽？借着赛事热度大搞“高端化”，这究竟是口味真升级还是换皮硬涨价？当看球撸串的快乐越来越贵，酒企强行编织的高端故事还能让谁买单？欢迎收听本期播客，聊聊“啤酒股逆势上涨背后的高端化算盘与资本阳谋”本音频来自虎嗅音频直播栏目《早点生活》 每个工作日7:30~9:00 ，预约和锁定【虎嗅APP】的视频号、抖音，保持与时代同频。本期主播：原子 阳仔 运营：康康
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【消费故事会】白酒跌倒，啤酒举杯？
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This episode is 23 minutes long.
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This episode was published on June 17, 2026.
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【消费故事会】白酒跌倒，啤酒举杯？茅台五粮液都在头疼去库存，街边几块钱的啤酒凭什么悄悄涨了价？销量没涨利润却在狂飙，低迷已久的啤酒股为何突然成了香饽饽？借着赛事热度大搞“高端化”，这究竟是口味真升级还是换皮硬涨价？当看球撸串的快乐越来越贵，酒企强行编织的高端故事还能让谁买单？欢迎收听本期播客，聊聊“啤酒股逆势上涨背后的高端化算盘与资本阳谋”本音频来自虎嗅音频直播栏目《早点生活》 每个工作日7:30~9:00 ，预约和锁定【虎嗅APP】的视频号、抖音，保持与时代同频。本期主播：原子 ...
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