EPISODE · Apr 5, 2025 · 18 MIN
Yogurt Shampoo_ Food Trends Backfiring in Beauty.
from Market Research Webinars · host Cognitive Market Research
In this episode, we dive into the fascinating story of Clairol's Touch of Yogurt shampoo, a bold 1980s product that aimed to blend health trends with hair care innovation. Discover why yogurt, a rising star in the natural ingredients movement, failed to win over beauty consumers and how Clairol's marketing missteps led to its quiet discontinuation. We explore what this case teaches about product innovation, consumer psychology, and the ongoing love affair between food-based ingredients and the beauty industry. Plus, we highlight other food trends—like coconut oil, avocado, honey, and turmeric—that have either flourished or flopped in the world of skincare and haircare.
What this episode covers
In this episode, we dive into the fascinating story of Clairol's Touch of Yogurt shampoo, a bold 1980s product that aimed to blend health trends with hair care innovation. Discover why yogurt, a rising star in the natural ingredients movement, failed to win over beauty consumers and how Clairol's marketing missteps led to its quiet discontinuation. We explore what this case teaches about product innovation, consumer psychology, and the ongoing love affair between food-based ingredients and the beauty industry. Plus, we highlight other food trends—like coconut oil, avocado, honey, and turmeric—that have either flourished or flopped in the world of skincare and haircare.
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Yogurt Shampoo_ Food Trends Backfiring in Beauty.
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