You Can Negotiate Anything The Groundbreaking Original Guide to Negotiation Herb Cohen

In our guide to Cohen’s You Can Negotiate Anything, you’ll learn how to conduct the most productive kind of negotiation possible: one where both sides win. You’ll also learn how to win at competitive negotiation—we’ll detail what secrets you need to learn about your opponent to secure a favorable deal, no matter the situation. In our commentary, we’ll provide counterpoints and supplemental advice from other books on negotiation like Getting to Yes and Never Split the Difference. Additionally, we’ll give you specific ways to protect yourself from the more manipulative negotiation techniques Cohen describes.