You Can't Start a Fire Without a Spark: Blanca Treviño and Altagracia Gómez

This session brings together two leading voices shaping North America’s economic future: Altagracia Gómez, Coordinator of the Advisory Council for Regional Economic Development and Business Relocation at the Government of Mexico, and Blanca Treviño, President and CEO of Softtek. Together, they explored how business relocation, digital transformation, and regional integration are redefining competitiveness in Mexico and across North America. From government strategies to private-sector innovation, the conversation shed light on the opportunities and challenges of building a more connected, resilient, and forward-looking regional economy.