You Don’t Start at Carnegie Hall: The Truth About Entrepreneurial Reinvention

What happens when the career you built no longer fits your life? In this episode, we talk with entrepreneur and strategist Wendy Shore, President of Business Acceleration & Transformation at SOMM Media, about the reality of entrepreneurial reinvention and what it takes to pivot careers, rebuild offers, and grow sustainably without burning out. Wendy shares her journey from running restaurants for over 25 years to consulting and coaching business owners through their own transitions. She argues why overnight success is a myth, how too many offers can stall growth, and why refining your message, audience, and expectations matters more than chasing viral posts.Join us as we discuss: [5:06] Why most businesses try to do too much at once[10:10] How cohort models support sustainable growth[18:07] Virality versus meaningful engagement[23:27] Cleaning AI slop out of your LinkedIn strategy To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.