Your Brand Story Part II - Keeping Your Story Straight

What this episode covers

As companies grow and evolve over time, their products and services diversify. Keeping a clear, coherent and authentic message requires an honest examination of your core purpose and mission. By aligning with your pivot point, your reason for being, you can create and maintain a compelling story line -- one that your customers can readily relate to, respond to and believe in. Trust is one of the most valuable brand assets. So keeping your story straight is paramount to winning and keeping loyal customers. In today's show we'll delve into what makes for a good company story, discuss examples of companies with broken stories, and share tips on creating and fixing existing stories. Join us as we help shine the light on brilliant branding practices!

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Frequently Asked Questions

How long is this episode of Brilliant Branding?

This episode is 54 minutes long.

When was this Brilliant Branding episode published?

This episode was published on November 13, 2017.

What is this episode about?

As companies grow and evolve over time, their products and services diversify. Keeping a clear, coherent and authentic message requires an honest examination of your core purpose and mission. By aligning with your pivot point, your reason for being,...

Can I download this Brilliant Branding episode?

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