Your Circle not your Market - Personal Branding Daily

What this episode covers

"Oftentimes, the people in our circles aren’t the market we need to sell to—unless we're dealing in essentials like food, water, or transportation. As a small business owner, it’s important to recognize this early and focus on reaching the right audience through strategic marketing, rather than wasting energy on the wrong crowd" — Bernard Kelvin Clive

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This episode was published on February 12, 2025.

What is this episode about?

"Oftentimes, the people in our circles aren’t the market we need to sell to—unless we're dealing in essentials like food, water, or transportation. As a small business owner, it’s important to recognize this early and focus on reaching the right...

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