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In our first podcast, The Z-X Spectrum, we kick off with Brandon’s choice of subject: The Love Island effect. Pretty much deconstructing the whole phenomenon, we explore what impact the UK’s ITV2 show has on social media, streaming and traditional media, product placement, consumerism, the podcast - and ethics - asking is the Love Island pure escapism, or a little more complex? We also touch on Facebook and their Cambridge Analytics fine, advertising in the ‘Hey Alexa’ world, buying yourself out of all advertising and newspapers… even Dr Who gets a mention. Plus how this year’s other huge TV event, the World Cup, created a sense of unity in England after a period of feeling quite the opposite. Hope you enjoy! You can learn more about Lizzie Hodgson at: www.lizziehodgson.com You can learn more about Brandon Relph at: www.internetready.net