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Your Five Minute Fix: overcoming price objections episode artwork

EPISODE · May 5, 2026 · 4 MIN

Your Five Minute Fix: overcoming price objections

from Your Five Minute Fix: Small Episodes. Stronger Skills. Bigger Sales. · host Gene Hoffman

As a professional sales associate, you already know that price objections aren’t really about price. They’re about uncertainty. They’re about risk. They’re about the customer trying to protect themselves from making a mistake. Your job isn’t to “defend” the number — it’s to understand the hesitation behind it and guide the customer toward clarity.

What this episode covers

As a professional sales associate, you already know that price objections aren’t really about price. They’re about uncertainty. They’re about risk. They’re about the customer trying to protect themselves from making a mistake. Your job isn’t to “defend” the number — it’s to understand the hesitation behind it and guide the customer toward clarity.

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Your Five Minute Fix: overcoming price objections

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Frequently Asked Questions

How long is this episode of Your Five Minute Fix: Small Episodes. Stronger Skills. Bigger Sales.?

This episode is 4 minutes long.

When was this Your Five Minute Fix: Small Episodes. Stronger Skills. Bigger Sales. episode published?

This episode was published on May 5, 2026.

What is this episode about?

As a professional sales associate, you already know that price objections aren’t really about price. They’re about uncertainty. They’re about risk. They’re about the customer trying to protect themselves from making a mistake. Your job isn’t to...

Can I download this Your Five Minute Fix: Small Episodes. Stronger Skills. Bigger Sales. episode?

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