Your Google Business Profile Could Be Costing You $50,000 episode artwork

EPISODE · Apr 9, 2026 · 37 MIN

Your Google Business Profile Could Be Costing You $50,000

from The Builder’s Edge - Mastering the Business Side of Building · host Deanna Lucas

Your Google Business Profile might be the reason you are losing local jobs, missing calls, and leaving serious revenue on the table. In this episode of The Builder’s Edge, we break down how to optimize your Google Business Profile so your local service business can get found more often, look more trustworthy, and convert more searchers into real paying customers.  If you are a contractor, handyman, home service company, or local business owner trying to improve local SEO, Google Maps visibility, online authority, and lead generation, this episode walks you through the exact fixes that matter most. We cover the sections of your profile that affect rankings, clicks, reviews, trust, and conversion so you can stop guessing and start using this free Google tool the right way.  If your business depends on local leads, this is one of the most important visibility strategies you can implement this year. You’ll Learn:  → How to write a keyword-rich business description that helps Google understand what you do and where you do it.  → How to choose and expand your services the right way so you show up for more local searches.  → How photos, cover images, geo-tagged jobsite pictures, and before-and-after content can increase trust and improve conversion.  → How to get more Google reviews, how to respond to reviews in a way that builds authority, and how posting regularly on your Google Business Profile helps keep your business relevant, active, and visible in local search. Learn more about Deanna Lucas through the following links: AI Visibility Scorecard Builders Visibility Blueprint DND Website DND Youtube Email Template for 5 Star Reviews  Facebook Facebook Group LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

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Your Google Business Profile Could Be Costing You $50,000

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This episode is 37 minutes long.

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This episode was published on April 9, 2026.

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Your Google Business Profile might be the reason you are losing local jobs, missing calls, and leaving serious revenue on the table. In this episode of The Builder’s Edge, we break down how to optimize your Google Business Profile so your local...

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