Your sushi could be better. This company wants to help episode artwork

EPISODE · Nov 24, 2025 · 31 MIN

Your sushi could be better. This company wants to help

from The Business Model by Inc. · host Inc.

After fish are caught, they can suffer for hours. This makes them release stress hormones, which can lead to a rancid taste and shortened shelf life.   Shinkei Systems wants to change that. It is one of the many startups based in the burgeoning robotics capital of El Segundo, California.   Shinkei’s main offering is a robot fish-killer that processes the catch right on the boat using a technology inspired by ike jime, a traditional Japanese method that produces some of the world’s finest seafood.   Inc. reporter Jennifer Conrad recently paid a visit to Shinkei HQ, and she shares what it was like with host Ben Sherry on this episode of Circling Back.   Plus, Ben and Jennifer talk about two major AI stories on Closing the Loop.

After fish are caught, they can suffer for hours. This makes them release stress hormones, which can lead to a rancid taste and shortened shelf life.   Shinkei Systems wants to change that. It is one of the many startups based in the burgeoning robotics capital of El Segundo, California.   Shinkei’s main offering is a robot fish-killer that processes the catch right on the boat using a technology inspired by ike jime, a traditional Japanese method that produces some of the world’s finest seafood.   Inc. reporter Jennifer Conrad recently paid a visit to Shinkei HQ, and she shares what it was like with host Ben Sherry on this episode of Circling Back.   Plus, Ben and Jennifer talk about two major AI stories on Closing the Loop.

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Your sushi could be better. This company wants to help

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This episode was published on November 24, 2025.

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After fish are caught, they can suffer for hours. This makes them release stress hormones, which can lead to a rancid taste and shortened shelf life.   Shinkei Systems wants to change that. It is one of the many startups based in the burgeoning...

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