Your Values Are a Marketing Strategy

You're more likely to get canceled for staying silent than for speaking your values. Let that land for a second.In a time when companies are quietly rolling back their commitments and entrepreneurs are choosing neutrality to protect their bottom line, Jillian sits down with Simone McNish — Seattle-based certified diversity practitioner and marketing consultant — for a conversation that is equal parts timely, challenging, and deeply necessary.This isn't a politics episode. This is a money episode. A brand episode. A values episode. Because as Simone says, money has always been political — and the entrepreneurs who are building the most trusted, loyal businesses right now are the ones willing to say something.If you've been wondering whether it's safe to speak up, whether your values belong in your marketing, or whether inclusion even matters for your bottom line — this episode will reframe everything.What You'll Hear:Why the most trusted businesses right now are the ones who never stopped talking about their values — even when it got quiet. [00:03:30]How Simone went from marketing consultant to DEI practitioner — and what she noticed about who was getting visibility and who wasn't. [00:05:00]How to navigate platforms and companies that no longer align with your values without going all-or-nothing. [00:24:30]What inclusive marketing actually looks like in practice: language, accessibility, imagery, and pricing. [00:28:30]Why inclusive pricing isn't about undercharging — it's about building a product suite that serves everyone without burning you out. [00:31:00]What Simone lost — clients, money, opportunities — from speaking up, and why she'd do it again. [00:42:00]Resources:We Should All Be Millionaires by Rachel RodgersConnect with Simone McNish:simonemcnish.comConnect with Jillian:WebsiteInstagramEpisode WebsiteBook a Free ConsultationFree ResourcesIf you enjoyed this episode, please leave a review and share it with a fellow entrepreneur!