You're an Expert and You Don't Even Know It…AI Can Prove It

Ever feel like everyone else has some special skill worth selling but you're just… doing your job? Here's the thing: you're wrong. This episode is all about the expertise you've built up over years of showing up, solving problems, and figuring things out…the stuff that feels so natural to you that you've completely stopped seeing it as valuable. Joe Downs and Peter Swain walk you through how to use AI to pull that hidden knowledge out of your head, sharpen it into something people will actually pay for, and put it in front of the right audience. No guru status required. No starting from scratch. Just you, your existing expertise, and the AI tools that help you finally see — and sell — what you've already got. This one's for anyone who's ever thought "I'm not an expert at anything." You are. Let's prove it.Listen For3:16 Why are most people completely blind to their own expertise — and how does AI crack it open?8:37 What prompts should you actually use in Claude or ChatGPT to uncover knowledge you didn't know you had?17:03 How can AI take your raw expertise and package it into three offers someone will pay for?19:51 What is the "Big Mac Index" method — and how does it help you reverse-engineer your niche using AI?28:49 How do you find your first five paying customers without a website or spending a single dollar on ads? Links MentionedGemini AI (by Google)ElevenLabsNotebook 11Read.aiOtter.aiFireflies.aiNano Banana 2Claude AI (by Anthropic)Wey App Email the “Idiots” Joe and Peter Joe DownsWebsite | Email | LinkedIn | YouTubePeter SwainWebsite | Email | LinkedIn | X