You’re Probably Rolling Out AI Wrong—Sharon McCarthy Explains Why (and How to Fix It)

Send a textIn this episode, we dive into the intersection of behavioral science, business transformation, and AI adoption with Sharon McCarthy—Wharton MBA, award-winning marketing executive, and behavioral science practitioner trained by Dr. Robert Cialdini.Sharon brings decades of experience leading major brand turnarounds and integrating behavioral design into technology strategy. From reviving a mall-based photo studio chain acquired by Hallmark to designing an Edison Award–winning app, Sharon has made a career out of running toward the problems most businesses avoid.We explore how behavioral science principles can accelerate AI adoption, why most digital initiatives fail due to human—not technical—barriers, and what the future of work looks like when empathy, storytelling, and fun are strategic advantages.In This Episode, You’ll Learn:Why Sharon sees turnaround challenges as the “best board games” for lifelong learnersHow modeling fun sparked rapid culture change in a declining retail brandWhat most companies get wrong about AI deployment vs. true adoptionThe “Both Ends to the Middle” strategy for overcoming middle management resistanceHow diffusion of innovations theory explains successful tech rolloutThe hidden costs of shadow AI and how to bring it into the openWhy human qualities like humor, empathy, and storytelling will matter more in the age of AIWhat leaders can do today to build trust, upskill teams, and retain talent amid uncertaintyFeatured Guest: Sharon McCarthy Sharon is a marketing transformation expert and behavioral science consultant helping organizations align human behavior with strategic tech initiatives. She’s worked with brands like Discovery Channel, Taco Bell, and Kraft, and now helps leaders bridge the behavioral gap in AI adoption.Resources & Mentions:Diffusion of Innovations by Everett RogersCrossing the Chasm by Geoffrey MooreInfluence by Robert CialdiniConnect with Sharon: LinkedIn | https://www.sharonmccarthy.com/Get in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.