You're Ranking for a Keyword Nobody's Buying

Ranking for "[city] SEO" is a vanity metric sold by people who figured out it doesn't convert — so they started selling courses on how to rank for it.This episode breaks down the three floors of a real conversion funnel, why brand searches beat keyword rankings every time, and why your ideal customer stopped using the search bar you've been optimizing for.🐂Conversion Rate Optimization Texas🎯

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This episode was published on April 6, 2026.

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