Youth To The People’s Founders Bring California Cool to Your Top Shelf

MECCA Talks with Greg Gonzalez and Joe Cloyes

An episode of the MECCA Talks podcast, hosted by MECCA, titled "Youth To The People’s Founders Bring California Cool to Your Top Shelf" was published on December 17, 2025 and runs 29 minutes.

December 17, 2025 ·29m · MECCA Talks

0:00 / 0:00

Summary

Welcome to MECCA Talks, your access-all-areas pass to the beauty, business and lifestyle experts we call our community. Cousins and California natives Greg Gonzalez and Joe Cloyes grew up in a family obsessed with beauty. Their grandmother was a pioneer in high-performance skincare, and they count five aestheticians and cosmetologists among their extended family. So, starting a skincare brand came naturally. Together, the pair founded Youth To The People. All about powerful ingredients and real results, the plant-based formulations sound like superfood smoothies (think kale, spinach, ginger and berries) made for the skin. In this episode of MECCA Talks, the duo discusses their beauty-based childhood, blending their family’s heritage with modern values, and the importance of authenticity and community when building a brand.Click here to shop Youth To The People at MECCA.Host: Kate BlytheShow Producer: Kerri GordonTechnical Producer: Nicole CooperLoved the latest episode of MECCA Talks? Don’t forget to follow, rate and review (and give us a shoutout in the group chat!).MECCA Talks wishes to acknowledge the Traditional Custodians of the land on which we recorded this episode at our studio in Naarm: the Wurundjeri people of the Kulin nation. We pay respect to Elders – past and present. We recognise their ongoing connection to this beautiful country, with knowledge and stories that have been handed down since time immemorial. Hosted on Acast. See acast.com/privacy for more information.

Episode Description

Welcome to MECCA Talks, your access-all-areas pass to the beauty, business and lifestyle experts we call our community.

Cousins and California natives Greg Gonzalez and Joe Cloyes grew up in a family obsessed with beauty. Their grandmother was a pioneer in high-performance skincare, and they count five aestheticians and cosmetologists among their extended family. So, starting a skincare brand came naturally.

Together, the pair founded Youth To The People. All about powerful ingredients and real results, the plant-based formulations sound like superfood smoothies (think kale, spinach, ginger and berries) made for the skin.

In this episode of MECCA Talks, the duo discusses their beauty-based childhood, blending their family’s heritage with modern values, and the importance of authenticity and community when building a brand.

Click here to shop Youth To The People at MECCA.

Host: Kate Blythe

Show Producer: Kerri Gordon

Technical Producer: Nicole Cooper

Loved the latest episode of MECCA Talks? Don’t forget to follow, rate and review (and give us a shoutout in the group chat!).

MECCA Talks wishes to acknowledge the Traditional Custodians of the land on which we recorded this episode at our studio in Naarm: the Wurundjeri people of the Kulin nation. We pay respect to Elders – past and present. We recognise their ongoing connection to this beautiful country, with knowledge and stories that have been handed down since time immemorial.

Hosted on Acast. See acast.com/privacy for more information.