YouTube for startups: the growth playbook | Ed Wood & Calum Russell, Humble & Brag

Two former CMOs walk into a podcast and tell you everything you've been getting wrong about YouTube.Ed Wood and Calum Russell founded Humble & Brag after using YouTube to drive 15% of company revenue at Babbel and build some of Berlin's most-watched startup channels. Now they run a full-stack YouTube agency for challenger brands — strategy, scripting, production, distribution, ads, all of it.In this episode, they break down the YouTube playbook most B2B companies need but won't build:→ Why YouTube builds the same resilient organic layer as SEO — and compounds over years, not weeks → The organic funnel most companies are missing: why going straight from video to sales call is killing your conversions → Thumbnails — the highest-leverage YouTube decision nobody takes seriously — and the 20-minute fix → The Ninex case study: 6,000 to 55,000 subscribers in 6 months, and the exact format that made it happen → YouTube ads for €5 a day — infeed placements, 2 cent views, and 2 minutes of ICP attention → What's actually stopping B2B companies from committing (it's not budget) → How self-reported attribution changes the YouTube ROI calculation entirely → Where to start if your company knows it should be on YouTube but keeps hesitating"The two best times to invest in a channel: when it's new and when it's boring." — Ed Wood"YouTube is not a video platform. It's a click and watch platform." — Calum Russell"I don't know any company that started a YouTube channel seven or eight years ago that really regrets it now." — Calum RussellPerfect for: CMOs and heads of marketing at growth-stage B2B companies who know YouTube should be in the mix but haven't committed yet.Connect with Ed: [LinkedIn URL] Connect with Calum: [LinkedIn URL] Humble & Brag: humbleandbrag.comKeywords: YouTube for B2B, YouTube marketing strategy, YouTube for startups, YouTube channel growth, B2B content strategy, organic marketing, challenger brand marketing, YouTube ads, YouTube attribution#YouTube #B2BMarketing #ContentStrategy #StartupMarketing