YouTube in 5 Steps (2 of 7)

Want more tips and tricks? (⁠click here⁠) Hi, In our last lesson, we talked about the importance of choosing a theme for your channel. Today, we’ll talk about creating a solid strategy that will help you create a snapshot of what you want and expect from your channel. Before you create your channel, you’ll want to develop a strategy that gives you clear direction. Let’s start by answering a few questions: What are your ultimate goals for your channel? Knowing what you hope to achieve from your channel early on is key to your overall success. Whether your channel’s main objective is to maximize awareness of an existing brand or build a new business quickly, it’s important to understand the purpose of your channel. Then, set both small and large goals and celebrate milestones along the way. Doing this will keep you motivated and focused. Who is your target audience? Try to be as specific as you can with this one. How old are your typical viewers? What gender are they? Marital status? Hobbies? Interests? What are they going to want out of you and how are you going to deliver? Having a clear image of your target viewers will help you reach the right people and grow your channel properly. Why should your audience watch your videos? What are you going to give them that someone else in your field isn’t already providing? Why should they choose your channel over the millions of other how-to channels out there? This is one place where you don’t want to join in the status quo – you want to disrupt it. How are you going to deliver your content? Are you going to post every day? Once a week? At a specific time of day? Think about your target audience. When are they most likely to be watching videos? How many videos do they watch in a week? Tailor your posting schedule to your target audience’s viewing habits and you’ll find it a lot easier to grow your audience quickly. What is your channel about? If you have the word “and” in your reply, your channel is likely too broad and vague. Instead, choose a very specific topic and stick to it when starting out – at least until your channel has a strong foothold in your niche. Once you’ve thought about each one of these questions and answered them honestly, you’ll have a better understanding of what your channel’s overall purpose is and your business goals. And knowing all this will give you something we call a Value Proposition, which tells your audience who you are and why they should watch your channel. You’ll have a clear focus, a strong theme and a solid brand message that resonates with your audience. In our next lesson, we’ll talk about editing your videos. #wupples #wupplesbiz #youtube #youtuber #youtubers #youtubechannel #youtubevideo #youtubegaming #youtubeuse #youtubeitalia #youtubeblogger #youtubevideos #youtubegamer #youtubelife #YouTubeGamers #youtubebrasil #youtubemusic #youtubekids #youtubestar #youtubemarketing #youtubeblack #youtuberlife #youtubecommunity #youtubersbrasil #youtubecouple #youtuberin #youtubefamily #YouTubeIndia #youtubeusebeaut #youtuberindonesia #youtuberedit #youtubemama #workfromhome #workfromhomemom #workfromhomedad #workfromhomemoms #workfromhomejob #workfromhomelife #workfromhomemum #workfromhomemommy #workfromhomeday #workfromhomeopportunity #workfromhomeonline #workfromhomeproblems #workfromhomedads #workfromhomeperks #workfromhomejobs #WorkFromHomeToday #workfromhomemama #workfromhomemomma #workfromhomemummy #WorkFromHomeBusiness #workfromhomeanywhere #workfromhomeuk #Workfromhomemommies #workfromhomepeople #workfromhomemomlife #workfromhomeu #workfromhomeparents #workfromhomelifestyle #workfromhomehelp #workfromhomebiz