YouTube vs Social Media: How Experts Build Authority That Lasts

Talk To Us DirectlyMost expert content disappears within 48 hours, buried under the next scroll — and the algorithm never sends it to anyone twice. In this episode, Brad Hauck explains how treating YouTube as a search engine rather than a social feed helps expert speakers and authors build a content library that attracts ideal prospects, builds trust, and drives book sales, courses, and mentoring for years. You'll learn how YouTube's algorithm rewards watch time over virality, why niche clarity is non-negotiable, and how to set up your channel for SEO from day one. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.FIND USBrad Hauck Proficlix.com.auDixie Carlton Indieexpertspublishing.com