You've Got Attribution Modeling...Now What? with Pete Furseth

Text us your thoughts on the episode or the show!In this episode, we talked with Pete Furseth about attribution modeling and best practices for use. Some of the things we talk about:Attribution modeling is not the end of the analytics journey, but an early step (think "crawl" in a "crawl, walk, run" model)Building your data literacy is a key new skill that everyone in Marketing Ops should be pursuingThe importance of including costs in your attribution modeling (we break down different ways to approach this)There is gold throughout this episode, so make sure you listen to the end.Recorded live October 27, 2021.Referenced in the show: MO Pros Technical Workshop: Validation of Your Revenue Tech Center of ExcellenceEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show