EPISODE · Jan 20, 2024 · 42 MIN
Zeev Farbman, CEO at Lightricks, on Facetune's success & how AI will disrupt photo and video!
from Legends N Leaders · host Ben Weiss
Zeev helped create the most accessible way to make professional pixel edits, which through a unique marketing strategy, resulted in Lightricks having 2 top 10 paid apps in the US early on. They embraced Apple's App Store subscriptions in the beginning, greatly amplifying the business' revenue, and have created the go to mobile video editing app creators love, Videoleap. As Lightricks has been leading the high quality photo and video tool democratization for the masses, Zeev now sees a new opportunity to design technology from the ground up using AI to help ideate and world build for the next applications! Zeev shares how Lightricks started, why Facetune came to be, what it took to gain initial users, and the potential AI has for creatives! Hope you enjoy!
What this episode covers
Zeev helped create the most accessible way to make professional pixel edits, which through a unique marketing strategy, resulted in Lightricks having 2 top 10 paid apps in the US early on. They embraced Apple's App Store subscriptions in the beginning, greatly amplifying the business' revenue, and have created the go to mobile video editing app creators love, Videoleap. As Lightricks has been leading the high quality photo and video tool democratization for the masses, Zeev now sees a new opportunity to design technology from the ground up using AI to help ideate and world build for the next applications! Zeev shares how Lightricks started, why Facetune came to be, what it took to gain initial users, and the potential AI has for creatives! Hope you enjoy!
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Zeev Farbman, CEO at Lightricks, on Facetune's success & how AI will disrupt photo and video!
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