Zellers is back – will it survive this time?

When Hudson’s Bay Company announced last week that it’s bringing back the discount store Zellers, people flocked to social media to share their memories of Zeddy the mascot, of the Zeller’s diner, and the Zeddy ride. HBC is hoping that nostalgia translates into foot traffic and dollars. The company is trying to modernize and stay relevant in a climate where department stores are shuttering.The Globe’s retail reporter, Susan Krashinsky Robertson, is here to tell us about this move to bring back Zellers, how else Hudson’s Bay Company is trying to offload millions of square feet of real estate and what the market looks like for Zellers now that the discount market has become even more competitive. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.