Zero-Party Data & why Personalisation should be a focus for Retailers in 2024

This year is set to be incredibly interesting for marketers and digital specialists and one area that should really be a focus in 2024 is personalisation and the rise of zero-party data.In today's bustling retail landscape, every e-commerce, CRM, and loyalty team is on a quest to drive sales, a task that's become more challenging thanks to an increasingly saturated market and decreasing disposable income. The journey is hindered by soaring acquisition costs and the impending end of cookies, signifying a crucial pivot in marketing strategies. At the crux of this shift lies the imperative of customer retention, a notion no longer just desirable but essential for survival and success. In this episode, we'll delve into the heart of this matter. There is a full newsletter on this topic here. The Daily Dose of Digital: In this podcast, we'll explore topics from across the digital spectrum, such as AI’s impact on marketing, the transformative power of composable DXPs, the intricacies of SEO and UX design, and the power of the latest marketing technology.. Whether you're a seasoned marketer, a tech enthusiast, or someone curious about the digital world, this podcast is for you. We're here to stay on top of the complexities of digital, one episode at a time. So join me on this journey and let's dive into the fascinating world of digital marketing together.  Hosted on Acast. See acast.com/privacy for more information.