EPISODE · Mar 18, 2025 · 43 MIN
Zhihan Ma: Costco, Welcome to the Club
from In the Know
US Retailing Analyst Zhihan Ma joins host Sid Malkani this week to unpack multi-billion dollar global retailer Costco, self-described as a “membership warehouse club” and operating in 14 countries.We delve into the history of the club model, and where Costco fits into this strategy – from their unique pricing and branding strategy to the Kirkland brand as a whole. Plus, we look at Costco’s international strategy, and their runway for growth in other markets. Hosted on Acast. See acast.com/privacy for more information.
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Zhihan Ma: Costco, Welcome to the Club
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