Zillow Flex Lead Conversion: The Secret to a 40% Close Rate with Amber Welch | The LAB

Want to know how top teams convert Zillow Flex leads at a high level? In this episode of The Lab, Amber Welch (Co-Team Leader, Homebase) breaks down the exact systems, scripts, and accountability measures she uses to manage a 60-agent team across San Diego, Riverside, and Palm Springs.Amber reveals why "self-pausing" leads is a career killer, how to use the "Touring Agreement" to build trust (instead of scaring clients away), and the specific follow-up cadence required to turn cold leads into closed deals.If you are a Zillow Flex agent or aspiring to become one, this masterclass will show you exactly what it takes to succeed.🔥 KEY TAKEAWAYS:✅ The "Self-Pause" Trap: Why pausing your lead flow is the fastest way to unemployment.✅ The 7-Day "No Strings" Script: How to get buyers to sign a Touring Agreement without hesitation.✅ Lead Conversion: Why 40% of deals happen on the first weekend (and what to do with the rest).✅ The "Buyer Pond" Strategy: How to convert old leads that everyone else has ignored.✅ Accountability: The red flags Amber looks for in Follow Up Boss (and when she steps in).QUICK LINKS & RESOURCES:🎓 Visit eXp University: https://www.expuniversity.com/👉 Follow Amber Welch: https://www.instagram.com/amberwelch___/CHAPTERS (Key Moments):0:00 – Who is Amber Welch? (60-Agent Team)1:30 – How to become a Zillow Flex Partner4:20 – Onboarding New Agents: The "Zillow Journey" Training6:30 – The "Self-Pause" Trap: Don't stop the flow!8:45 – The "Touring Agreement" Script (7-Day Trial)11:35 – Speed to Lead: Writing offers on the first weekend12:20 – The "Buyer Pond": Mining old leads for gold15:00 – Accountability: Managing agents in Follow Up Boss16:50 – Final Thoughts on Zillow Flex SuccessABOUT THE GUEST:Amber Welch is the Co-Team Leader of Homebase, a high-performance real estate team serving Southern California. With a background as a VP of Sales in the corporate world, she specializes in conversion conversations, agent accountability, and building scalable systems for lead generation.#ZillowFlex #RealEstateLeads #AmberWelch #RealEstateCoaching #LeadConversion #RealEstateScripts #TheLab #eXpRealty #RealEstateTeam