EPISODE · May 26, 2026 · 5 MIN
Zillow Study EXPOSES Private Listings & Dual Agency Risks | Tom's Take 481
from The Tom Toole Sales Group Podcast · host The Tom Toole Sales Group Podcast
A new Zillow study found that sellers in dual agency transactions lost $1.49 BILLION over a three-year period — and sellers who kept homes off the MLS lost another $1.36 billion. In this episode of Tom’s Take, Tom Toole breaks down: * What dual agency actually means * Why private and off-market listings can hurt sellers * How reduced exposure impacts home sale prices * The real reason some companies push “private exclusives” * Why MLS exposure still matters in 2026 * What Philadelphia, Main Line, Chester County, and South Jersey sellers need to know before listing their home If you’re thinking about selling your home in the next 12-24 months, this is critical information to understand before choosing a listing strategy.
What this episode covers
A new Zillow study found that sellers in dual agency transactions lost $1.49 BILLION over a three-year period — and sellers who kept homes off the MLS lost another $1.36 billion. In this episode of Tom’s Take, Tom Toole breaks down: * What dual agency actually means * Why private and off-market listings can hurt sellers * How reduced exposure impacts home sale prices * The real reason some companies push “private exclusives” * Why MLS exposure still matters in 2026 * What Philadelphia, Main Line, Chester County, and South Jersey sellers need to know before listing their home If you’re thinking about selling your home in the next 12-24 months, this is critical information to understand before choosing a listing strategy.
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Zillow Study EXPOSES Private Listings & Dual Agency Risks | Tom's Take 481
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