ZOE Producer Reveals How To Make a Viral Podcast: Master The HOOK with Rich Willan

⚡️ Rich Willan is the man behind the success of ZOE’s chart topping branded podcast about science and nutrition. In this episode he reveals the writing hacks he uses to craft expert intros and amazing hooks. ⚡️ Rich launched ZOE’s podcast through his production company Fascinate Productions, but has since sold his company to ZOE due to the massive success of their show. I had the pleasure of working with him on a short series of ZOE and here we share everything I learnt. 🎧 Stay tuned to find out: ➡︎  How to rethink your podcast intros and get better at telling stories ➡︎ Why you REALLY need to keep it simple ➡︎ Why your podcast intro is NEVER finished on the first draft ➡ Why your podcast probably shouldn’t be ‘guest centric’ ➡︎ How to use a “circuit breaker” to supercharge growth and creativity 📕 Chapters (0:56) Writing the perfect hook (7:27) Keeping it simple (11:42) Telling a good story (15:28) How long should an intro be? (18:51) Celebrating your guest (22:45) The slippery slope (27:13) Optimising your intro (28:26) The 1st draft is never the final draft! (32:09) Passive vs active language (33:52) Guest clip in your intro? (36:15) Copying what works (40:09) Circuit breakers 📱 Connect with me: LinkedIn: https://www.linkedin.com/in/ollie-guillou/  Website: https://ogpodcasts.co.uk/  📱 Connect with Rich: LinkedIn: https://www.linkedin.com/in/rich-willan-69764957/ 🎙️ An OG Podcasts production.