PODCAST · business
深度解析直播电商
by 中欧国际工商学院
直播带货已成了当下消费品企业的一个重要的营销主战场，众多电商企业在这一领域展开了激烈比拼；而关于李佳琦“掉队”的讨论，以及对直播渠道“数据造假”的质疑也不绝于耳。“数直播电商未来是一飞冲天，还是昙花一现？中欧国际工商学院市场营销学助理教授林宸深度拆解了直播电商的逻辑、机遇、挑战以及未来前景。
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ABOUT THIS SHOW
直播带货已成了当下消费品企业的一个重要的营销主战场，众多电商企业在这一领域展开了激烈比拼；而关于李佳琦“掉队”的讨论，以及对直播渠道“数据造假”的质疑也不绝于耳。“数直播电商未来是一飞冲天，还是昙花一现？中欧国际工商学院市场营销学助理教授林宸深度拆解了直播电商的逻辑、机遇、挑战以及未来前景。
HOSTED BY
中欧国际工商学院
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How many episodes does 深度解析直播电商 have?
深度解析直播电商 currently has 0 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is 深度解析直播电商 about?
直播带货已成了当下消费品企业的一个重要的营销主战场，众多电商企业在这一领域展开了激烈比拼；而关于李佳琦“掉队”的讨论，以及对直播渠道“数据造假”的质疑也不绝于耳。“数直播电商未来是一飞冲天，还是昙花一现？中欧国际工商学院市场营销学助理教授林宸深度拆解了直播电商的逻辑、机遇、挑战以及未来前景。
How often does 深度解析直播电商 release new episodes?
深度解析直播电商 is no longer actively publishing new episodes, but the existing catalog remains available.
Where can I listen to 深度解析直播电商?
You can listen to 深度解析直播电商 on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts 深度解析直播电商?
深度解析直播电商 is created and hosted by 中欧国际工商学院.
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