PODCAST · technology
A guy with a scarf
by carlo de marchis
An original take on the world of sports and media tech by Carlo De Marchis
Episodes
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Ep. 61: What six years running sport at AWS taught Julie Souza
Julie Souza spent six years as Global Head of Sports at AWS, so if you worked in sports technology between 2020 and 2026 you probably met her in a pod at IBC or NAB, and she is now Executive in Residence at PwC. We crossed paths at many of those events and I always admired the energy, and that on...
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IBC 2026: Paul Boustead demos Dolby OptiView Sports Intelligence: exit risk and lean-back fans.
Paul Boustead, VP of Product Strategy at Dolby OptiView, walks through the Sports Intelligence demo on the stand at IBC 2026. What data the platform takes in and what it deliberately does not extract, exit risk as the first production use, why the obvious cliffs at halftime are the least...
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IBC 2026: Dan Coffey walks the Dolby OptiView portfolio and demos Sports Intelligence clipping
Dan Coffey, Director of Product at Dolby OptiView, recorded at 8am on the stand at IBC 2026 before the crowds arrived. The ads SDK that now works with any player, the Google Ad Manager certification, Dolby Vision and Dolby Atmos with one-button up-conversion for SDR productions, configurable and...
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IBC 2026: Giles Baker, Dolby, on Sports Intelligence, Google Ad Manager and the 3-year view
Giles Baker, SVP of Dolby Cloud Solutions, on the Dolby OptiView stand at IBC 2026 in Amsterdam. What changed in a year, why Dolby OptiView Ads is now certified with Google Ad Manager and separated from the player, the three stages of ad monetisation, sound as a personalisation layer, and where...
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Ep. 60: Mercury, Quicksilver Stream and a streaming platform you can change without rebuilding it
Mercury, Quicksilver Stream and a streaming platform you can change without rebuilding itSome months ago Tom Richardson of Mercury called me. He had read two of my articles, and one sentence in the second had caught the room's attention: "the stack is the product". We ended up doing strategy work...
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Ep. 59: Gabriella Vacca - International Executive in Telco and Streaming - Movement Is Life
What must change when your team becomes too large to know everyone by name. Gabriella Vacca and I studied computer engineering together in Turin, where she was the more dedicated student, and she built an international career: Olivetti, Omnitel, Bouygues Telecom, Cingular and AT&T, ESPN Mobile,...
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Ep. 58: Dani Markovits - Must Watch LinkedIn Expert on the platform's credibility shift & sport
The Ex-LinkedIn now Shake Content CCO on the platform's credibility shift, why athletes are finally moving in, and why the person now carries the brandFor episode 58 of A Guy With A Scarf, summer edition, I spoke with Dani Markovits. Dani joined LinkedIn in 2021 as one of its first creator…
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I am a Microshifter. Is that Good or Bad? 10 Thoughts from my Experience
The Microshifter's Guide to Fragmented WorkWelcome to our discussion on Microshifting: the new rhythm of work that aims to make your professional life "shorter, sharper, and more human". This practice is gaining traction, especially among solo professionals and Gen Z, and has been called the next...
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Ep. 5: A guy with a scarf asks a question to Jim Irving
This week, I asked my ex-colleague Jim Irving about one of the biggest frustrations in streaming — finding what to watch. His new app, Recce, takes a surprisingly human approach to solving it.🎙️ Q: What is Recce?💬 Jim’s take:Finding what to watch has become one of the biggest pain points in…
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Ep. 4: A guy with a scarf asks a question to Chris Redmond
🎙️ Q: What are the traits and skills to get hired in our industry in 2026?💬 Chris’s take:The game of hiring has changed — and not always for the better.AI and automation aren’t necessarily improving recruitment; they’re exposing how broken and outdated many processes already were.➡️ Recognize...
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Ep. 57: Giles Baker – Dolby OptiView and the Future of Live Sports Experiences
At IBC 2025, I sat down with Giles Baker of Dolby to explore how the company is shaping the next chapter of live sports and immersive streaming. Dolby is a brand we encounter daily — from iPhones with Dolby Vision to cinemas with Atmos — but with Dolby OptiView, they’re pushing further into live...
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Ep. 1: A guy with a scarf asks a question to Sébastien Audoux
🎙️ Sébastien is a French sports media expert with 20+ years of experience in the industry.Q: With Ligue 1 going D2C and the new app being deployed in France, what is the reception of the app and of Ligue 1?Sébastien shared that fans in France have welcomed the new Ligue 1 app — lower price...
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Special IBC 2025: Paolo Pescatore – The Analyst vs. The Creator
This year at IBC, instead of writing another list of highlights, I sat down with analyst Paolo Pescatore to reflect on what the show really told us.Paolo put IBC in context with other global events. CES sets the tone, MWC defines connectivity, GITEX is now the largest consumer electronics show,...
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Special IBC 2025: Dan Coffey – Reinventing the Streaming Experience with Dolby OptiView
For this special IBC 2025 edition of A Guy with a Scarf, I spoke with Dan Coffey, Director of Product at Dolby OptiView, about the future of immersive streaming, new ad formats, and the role of consistency in low-latency delivery.Coffey joined Dolby six years ago through the acquisition of…
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📺 📲 Ads, Interrupted: Why Streaming Advertising in 2025 Feels Stuck – and How to Fix It
💡 How Server-Guided Ad Insertion (SGAI) Could Redefine the Streaming Ad Experience
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Ep. 56: Paul Boustead - Adaptive Latency Solutions: Matching Technology to Purpose in Streaming
Paul Boustead's journey started "as a researcher doing research for telcos in Australia" back in 2000. Hel worked on real-time CDNs during what he calls "a super interesting time" when it was "very hard to actually get good scalable streams out there and working."His path led through gaming...
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Ep. 55: Paul McGrath - Beyond the Platform Wars: How CBC Built a Multi-Channel Strategy That Works
Ep. 55: Paul McGrath - From Cannibalization Fears to YouTube Success: How CBC Cracked the Creator Economy CodePaul McGrath, a 20-year CBC veteran now leading strategy in the entertainment department, shared how Canada's national broadcaster evolved from fearing digital cannibalization to…
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Ep. 54: Paolo Pescatore - The Future of Media in a Converged World
In episode 54 of "A Guy with a Scarf," host Carlo De Marchis interviews Paolo Pescatore, an industry analyst with over 25 years of experience covering telecommunications, media, and technology convergence.The Analyst's Unique ApproachPescatore has evolved from analyzing mobile devices to…
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From Galáctico to Club-Builder: David Beckham's Long-Game Gamble
At 31, when most athletes chase one last payday, Beckham placed a calculated bet on American soccer that would make venture capitalists jealous—and transform him from global icon to business mogul
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Ep. 51: The Billion-Euro Mirage: How Ligue 1 Went From Record Deals to Streaming Desperation
What if the billion-euro deal you bragged about became the life-raft you never boarded? French football’s about to show us. French football's Ligue 1 has experienced a dramatic rollercoaster of broadcasting deals that transformed from a record-breaking triumph to a cautionary tale of financial...
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Ep. 50: Scott Gutterman - The Technology Driving PGA Tour's Digital Revolution
Scott Gutterman, SVP of Broadcast and Digital Technologies at PGA Tour, offered a fascinating look into the complex technology ecosystem that powers golf broadcasting and digital experiences during the latest episode of "A Guy with a Scarf." Host Carlo De Marchis explored how the PGA Tour…
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Inside VAR: 5 Things You Never Knew About Football's Most Advanced Officiating Technology
The Evolution of VAR Technology: Democratizing Football Officiating In the heart of modern football's technological revolution, Video Assistant Referee (VAR) technology stands as a testament to how digital innovation is reshaping the beautiful game. At SPOBIS, Tom Janicot from SportTech Solutions...
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Ep. 49: Perplexity Sports: AI's First Major Play in Real-Time Sports Data
In a significant move to revolutionize how fans access sports information, Perplexity has launched Perplexity Sports, marking one of the first direct sports-focused initiatives by a major AI platform. This new product aims to transform the way fans interact with sports data by combining…
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Ep. 48: Paola Marinone & Bengu Atamer - YouTube's Evolution: From Social Platform to Connected TV
The latest episode of "A Guy with a Scarf" featured an insightful conversation with Paola Marinone and Bengu Atamer from BuzzMyVideos, revealing significant shifts in YouTube's landscape and its growing importance in the connected TV space. Key Takeaways: Connected TV Dominance Streaming…
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Ep. 46: Josh Walker - The Fluid Fan and the Future of Sports Business
In this episode of "A Guy with a Scarf," Carlo de Marchis interviews Josh Walker from Sports Innovation Lab about the evolving landscape of sports fandom, data-driven decision making in sports, and the future of the industry. Key Takeaways: 1️⃣ The Fluid Fan Concept Sports Innovation Lab…
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SPECIAL: My new kids book : Let's Kick the Rules: Rebel Soccer
📚⚽ Special News: "Let's Kick the Rules: Rebel Soccer" - A Book for Young Sports Lovers! ⚽📚I'm embarrassed to announce the release of my new children's book, "Let's Kick the Rules: Rebel Soccer"!A mix of my own experience as a dad of a 9 years old player and innovation a-la Kingsleague.Available...
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Ep. 45: Dave Lipp - Navigating Manchester United's Direct To Consumer Strategy
In this episode of "A Guy with a Scarf," I had the pleasure of speaking with Dave Lipp, who leads Business Development and Strategy for Direct-to-Consumer initiatives at Manchester United. Our conversation explored the club's evolving approach to fan engagement in the digital age, the challenges…
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Ep. 44: Engaging Fans with Real-Time Tech - An Overview of Ably
🧠 As you may know i have recently started a collaboration with Ably for the Realtime Fan Engagement initiative, as I really believe that what they have is very useful to many of in sport and media tech. 🎙️ To share more about what they do I thought of (again) asking for the help of my good AI...
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Ep. 42: Realtime Fan Engagement Panel at Product BYTE Live
The third instalment of Product Byte Live, held in London, brought together industry leaders to discuss the future of product development in media, sports, and entertainment. I talked to the organizer Tom McDonnell, CEO of Monterosa , and Matthew O'Riordan , CEO of Ably , who shared their…
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🥇 Post-Paris 2024 - Ep. 6: Alex Balfour
🥇 Post-Paris mini-series! Episode 6 with Alex BalfourI have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf:1. How was Paris 2024 compared to your expectations? What exceeded, what fell short.2. The most innovative thing you saw (in...
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🥇 Post-Paris 2024 - Ep. 5: Michael Payne
🏅Olympics 🇫🇷 Post-Paris 2024 Mini-Series: Episode 5 with Michael Payne I have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf:1. How was Paris 2024 compared to your expectations? What exceeded, what fell short.2. The most…
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Post-Paris 2024 - Ep. 4: Joe Farren
🥇 Post-Paris mini-series! Episode 4 with Joe FarrenI have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf:1. How was Paris 2024 compared to your expectations? What exceeded, what fell short.2. The most innovative thing you saw (in…
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Post-Paris 2024 - Ep. 3: Thierry Fautier
I have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf: 1. How was Paris 2024 compared to your expectations? What exceeded, what fell short. 2. The most innovative thing you saw (in any of venue, broadcast, digital, social). 3. What...
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Post-Paris 2024 - Ep. 2: Peter Scott
I have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf: 1. How was Paris 2024 compared to your expectations? What exceeded, what fell short. 2. The most innovative thing you saw (in any of venue, broadcast, digital, social). 3. What...
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Post-Paris 2024 - Ep. 1: Sebastien Audoux
🥇 Post-Paris mini-series!I have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf:1. How was Paris 2024 compared to your expectations? What exceeded, what fell short.2. The most innovative thing you saw (in any of venue, broadcast,...
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Ep. 41: Thomas van Schaik - The Rise of Athlete-Centric Brand Building in Sports
The Power Shift in Sports Marketing One of the most striking observations Van Schaik made was the dramatic shift in influence from traditional sports entities to individual athletes. He illustrated this with a compelling comparison: "If you take the FIFA World Cup, the NHL, the NBA, the NFL, the...
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Ep. 40: Matt O'Riordan - Revolutionizing Fan Engagement with Real-time Technology
Listen to the Spotify podcast The Evolution of Real-time Experiences Matt began by explaining the journey of real-time applications, from simple notification systems to complex, interactive platforms. He identified three key stages in this evolution: Live experiences: One-way broadcasting of…
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Ep. 38: Alex Balfour - Digital Evolution of the Olympics: From London 2012 to Paris 2024
For episode 38 of A guy with a scarf , I sat down with Alex Balfour, a digital pioneer in the world of sports and entertainment. Balfour, who served as the Head of New Media for the London 2012 Olympic Games, shares his insights on the digital evolution of the Olympics and the changing landscape…
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Ep. 37: Terrence Burns - The Evolution of Olympic Sponsorship and Marketing
In this episode of "A Guy with a Scarf", I sit down with Terrence Burns, a veteran of the Olympic movement with over 30 years of experience in sports marketing. Burns shares his insights on the evolution of Olympic sponsorship and marketing, the importance of values in the Olympic brand, and what...
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Ep. 36: Keynote - The Future of Real-Time Fan Engagement in Sports and Media
As a veteran of the sports media industry with 35 years of experience at Deltatre, I recently delivered a thought-provoking keynote at the ABLY Real-Time Fan Engagement Summit held at the AWS office in New York City. In my presentation, I explored the current state of fan engagement, the…
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Untangling AI Ep. 1: Nick Meacham - Navigating AI in the Sports Industry
In the inaugural episode of Untangling AI, Carlo De Marchis sits down with Nick Meacham, CEO of SportsPro, to discuss the impact and potential of artificial intelligence (AI) in the sports industry. As the world of sports continues to evolve, AI has become an increasingly important topic, with...
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Ep. 35: Yiannis Exarchos - Pioneering Olympic Storytelling Innovation
For this captivating episode of "A Guy with a Scarf", I had a long intense conversation with Yiannis Exarchos, CEO of Olympic Broadcasting Services (OBS) and Executive Director of the Olympic Channel. Exarchos shares his remarkable journey in the world of Olympic broadcasting, shedding light on…
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Ep. 34: Tom Kuhr - 10 Key Trends Shaping Sports Tech Buying
I had the pleasure of sitting down with Tom Kuhr, a seasoned veteran in the world of computer tech, software, and SaaS companies. With 30 years of experience, Tom shared his insights on the evolving landscape of sports technology and the key trends shaping the industry. Our discussion revolved...
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Ep. 33: Doug Shapiro - Follow the Money in Video Business
Doug Shapiro, a media industry veteran with nearly 30 years of experience, recently shared his insights on the video streaming landscape in an interview with Carlos on the "A Guy with a Scarf" podcast. Shapiro's comprehensive analysis of the video value chain in the United States, titled "Video...
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Ep. 32: Ciaran Quinn - Pioneering Sports Tech and Media, an Insight
Pioneering Sports Tech and Media: Insights from Ciaran Quinn In a recent episode of "A Guy with a Scarf", I sat down with my old friend Ciaran Quinn to discuss his fascinating journey in the world of sports, technology, and media. The conversation spanned over two decades, highlighting the...
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Ep. 31: Summary of the DFL SportsInnovation 2024
The sports world descended on Dusseldorf earlier this week for SportsInnovation 2024, a flagship event organized by DFL, the German Football League. The gathering showcased cutting-edge technologies and immersive fan experiences that promise to reshape the beautiful game in the years ahead. "I...
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Ep. 30: Andreas Heyden - The idea and strategy behind Dyn, the new kid on the German block
Dyn: Innovating the Sports Streaming Ecosystem in Germany Andreas Heyden, CEO of Dyn, a new German streaming platform, shares his journey and insights into the world of sports streaming in an engaging interview. With a background in the internet and video-on-demand business since 1997, Heyden has...
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ABOUT THIS SHOW
An original take on the world of sports and media tech by Carlo De Marchis
HOSTED BY
carlo de marchis
CATEGORIES
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How many episodes does A guy with a scarf have?
A guy with a scarf currently has 79 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
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An original take on the world of sports and media tech by Carlo De Marchis
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A guy with a scarf has 79 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts A guy with a scarf?
A guy with a scarf is created and hosted by carlo de marchis.
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